• Technology in the Turkish Real Estate Market
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Technology in the Turkish Real Estate Market

The Role of Technology in the Turkish Real Estate Market

Turkey’s natural scenery and its man-made infrastructures have made the country such an irresistible travel destination. 

This allure of its landscape has trickled into the property sector, where everybody wants a piece of Turkish real estate. 

Due to the ever-dynamic nature of the property market, many players in the industry are adopting various technologies to help position their businesses for more profits and growth.


Technology in the Turkish real estate marketplace

Spurred by global demand for its real estate offerings, many Turkish real estate companies, such as developers, facility management companies, agencies, financial institutions, property lawyers, and so on, are looking to leverage technology to boost their products and services. 

Technology in the Turkish Real Estate Market

Due to the efficiency of technology to help unlock value, many businesses in the Turkish proper sector are deploying powerful digital assets, cloud-based solutions, and massive computer infrastructure to meet the high expectations and requirements of the customer.


Giving your business an edge through technology deployment

The Turkish real estate terrain can be very competitive for brokering and advising firms. To help gain more market share, many of these businesses are adopting various technologies to increase their market visibility and streamline their service offerings. 

These professionals rely on all types of tech to outshine competitors and win more clients. Some of the technology being adopted includes:

  • Integrated digital systems
  • Automation technology
  • Smart-building machinery and technology
  • Cloud and IOT-based solutions. 


Automation technology for asset management

Asset management is a key segment of the real estate industry. This is that part of the market that looks to maintain your property once you buy them and put them out for rent

However, the use of automation technology and many smart building control systems have made asset management very easy.

This means that you are now able to enhance worker efficiency and ensure that all activities are done timely as well as nothing slips through the cracks. 


Some technologies and the role that they play in the Turkish real estate industry

Technology is being used to transform the Turkish property market in numerous ways. These include:

1. Digital property platforms

Many digital platforms are used to sell properties in Turkey. As compared to using physical processes before the digital revolution, the Turkish real estate marketplace now features various digital platforms for selling, buying, or investing in properties. 

Rather than using manual and physical methods, all of these can be done online with the simple touch of a button.

Eco-friendly properties in Turkey

2. Drones

Turkish real estate has heavily invested in the use of drones. Drones can be used for various purposes in the industry. They can be used for property inspections to assess the conditions of many inaccessible building areas like roofs, penthouses, water treatment systems, and so on. Drones can also be used to take videos and images of high-rises and many other properties.

3. Virtual reality

Virtual and Augmented reality are new technologies that are deployed in the industry. They are used to bring property tours closer to the client. Clients can rely on this technology to view a realistic representation of what a property will contain. 

VR technology can also be used to present live remote tours of actual existing properties for the clients to get a feel of the asset.

4. Automated systems for property management

This is a very common solution that is deployed in the industry to automate various tasks and activities.

5. Blockchain technology

Although this technology is used widely due to the uncertainties surrounding the cryptocurrency industry, however, many near adopters testified about its efficiency in enhancing the transparency and security of real estate transactions. 

This technology works with the use of an immutable and tamper-proof ledger used to store all transactions. 


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